Analysts on Wall Street are raving about On Holding stock. Both UBS and Bank of America reiterated previously stated buy ratings on the sneaker company this week. Bank of America research analyst Thierry Cota called On stock “a home run,” while UBS analyst Jay Sole lauded its growth profile. On Holding reported better-than-expected fourth-quarter results on Tuesday, and also surpassed Wall Street’s organic growth forecasts. Shares have ticked down about 3% so far in 2025. However, the stock has bucked the recent selling pressure in the broader market, rising more than 10% week to date. ONON YTD mountain On Holding stock. “We think On’s continued focus on innovation, performance, athletes, sports, direct-to-consumer selling, and maintaining a premium, full-price brand image will lead to industry leading sales growth and earnings beats,” Sole said. UBS’ $73 per share price target, up from $65, implies more than 44% upside ahead from the stock’s $50.63 close on Tuesday. BofA, which was equally complimentary in its most recent note, also has a $73 per share price target. The targets are above Wall Street’s consensus of 64.24, according to LSEG. “ONON is a highly innovative athletic footwear brand well positioned to gain share,” Cota said. “We expect its superior growth to be fueled by strong brand heat momentum and product diversification opportunities.”
