A potential multi-year growth outlook for luxury brand Coach could be a key driver for Tapestry stock, according to JPMorgan. The firm reiterated an overweight rating on the fashion holding company stock, alongside a $104 per share price target. JPMorgan’s forecast calls for about 32% upside from Friday’s $78.91 close. Analyst Matthew Boss specifically pointed to an attractive growth profile for Tapestry’s Coach brand as a potential growth catalyst for the stock. Boss also said Tapestry’s past efforts to reach younger customers within its Coach brand has “reached critical scale” which is “more than offsetting prior declines in the customer file from more price-sensitive customers,” which will help drive revenue. JPMorgan’s Boss is one of the most followed analysts on Wall Street covering the retail sector. “To that point, management noted the newly acquired customer cohorts are from younger generations (Gen-Z/Millennials = greater lifetime value opportunity), transacting at higher [average unit retails], returning to the brand with higher purchase frequency rates & higher retention rates (vs. prior year and vs. prior customer cohorts), and are now beginning to influence older generations, which is also driving lapsed customer re-activation,” Boss added. Shares have advanced nearly 21% in 2025.
