Automaker Stellantis is making $13 billion bet on a U.S. comeback, after a rough 2024 and a $2.7 billion net loss in the first half of 2025.
High prices and stale products scuttled what had been a highly successful first few years of the combined company. Stellantis was the product of a merger of French company Peugeot and Italian American company Fiat-Chrysler. Joining forces allowed the automakers to save more than $8 billion through sharing parts and streamlining operations, roughly double what the deal had promised investors.
Pandemic-era shortages also allowed Stellantis raise prices on the vehicles it could sell when inventories were tight. The result was three years of growing profits — from $15.4 billion in 2021 to $20 billion in 2023.
But even though inventory shortages across the industry kept sales strong, many of the core buyers of Jeep, Ram, Dodge and Chrysler were turning away.
“A lot of automakers during the pandemic really raised pricing,” said Tom Narayan, lead equity analyst at RBC Capital. “But they [Stellantis] actually were among the worst offenders.”
During that time, Stellantis was losing market share — dropping about 5% U.S. market share in about five years, according to Autoforecast Solutions.
Stellantis has a new plan that aims to recapture its previous status with its $13 billion investment.
About a tenth of that is so far dedicated to tooling up U.S. factories for new and existing models. That’s also a sign that the company is trying to escape costs associated with tariffs on imported vehicles, experts said. Stellantis earlier this year said trade barriers stand to cost it $1.7 billion in 2025.
