“I got this call from Aston Villa asking if I wanted to meet the future King of England at a train station Wetherspoon’s.”
No, this is not a set-up line to a gag, nor a conversation with a large dollop of irony. It happened.
William, Prince of Wales, the next in line to the throne, asked to meet a group of Villa supporters for a midweek pint. It was Steve Jones, the chairman of Chasetown Football Club — a team playing in the Northern Premier League Division One West league, the eighth tier of the English football league system — who was tasked with making it all happen.
Two days after, Jones meets up with The Athletic to recall a Wednesday afternoon like no other. Over a Bulmers cider and for 45 minutes, the prince joined eight other Villa supporters to talk all things Unai Emery, his players and their Champions League run.
Jones shows The Athletic around Chasetown FC (Jacob Tanswell/The Athletic)
Tucking into sausage rolls and drinking coffee, Jones and his friend Darren Johnson, try to reflect on a frantic, disbelieving 72 hours. They are hardened home and away Villa fans, with season tickets in the new ‘Legends Lounge’ at Villa Park, situated between the Trinity Road Stand and Holte End. Jones has sponsored players in the past and before moving seats this season, would sit in lounges where club directors would be.
“I got a call from Villa’s commercial department,” says Jones, 56. “They wanted to know if I was going to the Everton game on Wednesday evening, which I was. They asked if I could meet somebody, but they wouldn’t tell me who at first. ‘Is it the owners?’, I asked. ‘No, it’s royalty and they want you to meet at this place’.
“I knew it could only be one person. Villa asked if I could gather some fans. I decided I would bring my wife, Julie, and son Daniel and the regulars in our lounge. I called each one of them and said, ‘Listen, are you available tomorrow before we go to Everton? I want to meet for a pint. I can’t say why yet, but just trust me’.”
“The dress code was a nightmare,” laughs Johnson, 54. “So we just showed up as if we were going to the football.”
Let’s get the obvious question out of the way — how did all this happen? How did Johnson, Jones and their Villa friends and family end up in the pub with Prince William?
The answer was a combination of fortune and discreet planning. As it happened, the prince’s schedule was fully booked on Wednesday morning. He would be attending the College of Paramedics’ inaugural emergency and critical care conference in Birmingham, making a speech that paid tribute to the country’s paramedics.
Once official duties were over and before returning south, a gap in his diary emerged. William, 42, realised he would have an hour and a half to kill.
An idea came to mind. An understandable one, too — what would be better than a midweek drink talking football?
The prince knew there would be pockets of Villa supporters at the station before heading to Merseyside later that afternoon. His aides contacted Villa, asking if they could arrange a group of supporters to meet him inside Birmingham New Street station and, just tucked round the corner of the entrance, where The London and Northern Western Wetherspoon’s pub was.
Jones, his wife Julie and son Daniel, with Prince William (photo courtesy of Steve Jones)
“He wanted it to be very low-key,” says Jones. “He said, ‘After I’ve done this engagement, I want to meet some Villa fans’.”
Jones was told to arrive at 2.30pm but, with a pet hate for lateness and the small matter of meeting the heir to the throne, he arrived at 1.10pm. No one at the pub, staff or customer, knew about the royal arrival.
“I needed to find a decent table,” he says. “We walked in and it was rammed, but we got to the back where there was space. I started moving tables around so it fitted enough of us. Despite the pub manager saying we couldn’t do it, we put three tables together and with a mish-mash of chairs — like going to your nana’s on Christmas Day. People were asking to use some, but we just put our coats on them.”
Strangely, another group followed Jones and his friends in and began putting tables together. But with the greatest of respect, they were not public house regulars. They chose coffee and tea over beer and dressed smartly, though plain-clothed.
“One of these guys came up to us; they were his protection team,” says Jones. “They were glad we had got there early and chose that table. Every time a customer left, one of them would take over that seat or booth. When William turned up, we had no idea how many plain security people there were. It was very subtle, which was great.
“We asked his team how should we address him. They simply said, ‘He’s off duty, he’s here of his own time, so call him what you want, Will or William’. There was no briefing — we could talk about whatever.”
“He came in and he wasn’t surrounded by loads of security, just one of his aides,” says Johnson. “Bold as brass, he introduced himself, shook everyone’s hand and said, ‘Right, shall we have a round?’.”
Jones, right, and Johnson meet The Athletic two days later (Jacob Tanswell/The Athletic)
Although Prince William only attended his first match at Villa Park in November 2013 — in former owner Randy Lerner’s private box — he has followed the club since his childhood, with his earliest experience as a fan being the FA Cup semi-final win over Bolton Wanderers on penalties at Wembley in 2000.
The Prince makes an effort to watch every game and whenever his schedule permits, will attend in person. On a handful of occasions last season, he and his dignitaries entered the dressing room to wish Emery’s squad well. He is known to most of the players and has been to Bodymoor Heath, Villa’s training campus, to watch practice sessions.
“The first question was why he got involved in Villa,” says Johnson. “He told us that one of the people who looked after him and would take him to school was a Villa fan. They took him to his first game against Bolton. Will said none of the Royals are into football apart from him and his son, George.
“There was never a dull moment or awkward silence throughout. None of his entourage sat with him or tried to listen in. His eyes were always on us, just talking to the table like a normal bloke talking about Villa.
Jones and his son Daniel, talking to the prince (Steve Jones)
“I asked him if he was going to watch the game against Everton later. He said, ‘Yeah, me and George are watching’. I made a joke about whether he would get the remote or whether Kate (his wife Catherine, Princess of Wales) would have the TV that night.
“George is a Villa fan and we asked about the rest of the children. He said he wouldn’t force a football team onto them as long as it wasn’t Chelsea because all the people around him are Chelsea fans.”
The prince once asked for Jack Grealish’s No 10 shirt, received Christian Benteke’s boots and became close friends with another former Villa forward, John Carew. When Grealish was punched in the second city derby against Birmingham City in 2019, William hand-wrote a supportive letter, addressed to the player’s home. More profoundly, when Stiliyan Petrov, another former Villa captain, had acute leukaemia, The Prince acted similarly.
“He had a vast knowledge of Villa,” says Jones. “We brought up a couple of topics and he was very eloquent. He didn’t have to look up to his aides, he knew everything. We spoke about the recent West Ham game and the changes Emery made in the second half. He started talking about double pivots and how Emery moved Youri Tielemans’ position. We were like ‘What?’.
“He was talking about possible transfers, who might leave and who might come. We spoke about PSR (profit and sustainability rules) and Chelsea selling their women’s team. He admitted he would love to have more opinions on certain things within the game but he can’t in his role as president of the FA.”
Prince William at Villa’s win over Bayern Munich this season (James Gill – Danehouse/Getty Images)
As the subject of Villa spindled one way and the other, from PSR to Tielemans’ playmaking abilities, Prince William disclosed one of the more royally guarded secrets: in his spare time, he is a regular contributor to online fan forums.
“He said he keeps abreast of Villa gossip because he is on all the fans’ forums,” says Jones. “He goes under different names and he posts on there because that’s how he gets the feeling of what’s going on and what’s the opinion.”
The prince finished his pint and after three-quarters of an hour, an aide, who had been sitting, as Jones puts it, “quite far back” from the Villa huddle, reminded him that his train would be leaving shortly.
He was in no rush, however. Such was the lack of urgency to move and being immersed in conversation, he had to be reminded twice more that his train was swiftly approaching.
“It was a release into normality,” says Johnson. “At the end, he just said, ‘OK, shall we get some photos done?’. Everyone had one on their own before a couple of group photos. Once he left, we had another pint. It was a once-in-a-million lifetimes thing.”
(Top photo: Steve Jones)
