Jay Woods, chief market strategist at Freedom Capital Markets, is eying a retailer which is both a holiday-shopping play and an earnings play this week: Dollar General . “It is now in a near-term uptrend with room to run,” said Woods ahead of the discount retailer’s earnings on Thursday. “Let’s see if they can get back above $115 — it’s got room to run if it does,” said the longtime trader. DG YTD mountain Dollar General, YTD If it pulls back on earnings, Woods said the $98 level is the one to watch to see if the “long-term turnaround story is intact.” Other things Woods is watching this week: Salesforce earnings on Wednesday after the bell: “It’s down 30% year to date, and technically at a key level. Watch $230. It’s tested three times now and held. We’re at that level as we go into the numbers. If we fall below that, it could be a rough start to 2026.” Results from MongoDB , Snowflake , CrowStrike , and Rubrik . S & P 500 is less then 2% from all-time highs A trickle of economic data before the Fed’s big decision next week. (See the video above for the full analysis from Woods.)
